Chinese consumers to purchase while shopping in Japan, in the past a lot of products made in China are exported to Japan began to turn made in Japan sold in China. Electric is Japan's strengths industry, but many years ago, the Japanese home appliance brand of low-cost Chinese and China, big market and on the downstream supporting integrity and other advantages, have the capacity to China, while some of the products sold back to Japan. However, this year, more and more Japanese home appliance enterprises are shifts, began large-scale domestic production of household electrical appliances sold in China.
Panasonic established 22 years ago in Guangzhou, the world's most important air conditioner production base, even though sales of the Japanese market Matsushita Air-conditioning is also 80% are produced here. Earlier this year will be the introduction of new manufacturing air conditioning products for the Chinese market, but the next year they will push China's air conditioner market will become a new original products from the Japanese mainland. General manager of Guangzhou Matsushita Air Conditioner Co., Masahiko Yamaguchi said the original price of at least two million air-conditioning will be subject to Chinese consumers.
Like Panasonic air conditioning this case is not unique, the kitchen appliances brand'm another from Japan are also planning to do this. The forest 23 years ago through a joint venture with the Shanghai Gas Group forms to enter the Chinese market, the production base has been located in Shanghai, the main gas water heater. However, the Minister of the Department of Marketing Shanghai Rinnai Yan-red to Beijing Youth Daily reporter said, the year they will debut a gas stove in the Chinese market, but also will be used to introduce the Japanese original products rather than for production in Shanghai. It is reported that with a small Japanese-style oven stove will be priced at around 5,000 yuan, compared with the Chinese market, the current average price of 1,500 yuan stove much higher, but Yan-Hong said that they are confident in the market.
Like air conditioning, gas stoves such products, China has become the world's largest manufacturer, even if the appliance powerhouse Japan, China-made household appliances also occupies an important position. But now foreign home appliance why the original comeback? More than a Japanese appliance company official said, prompting them to make the transition because the Chinese consumers are increasingly fond of high-quality imported products, which Chinese tourists from overseas large-scale Taohuo can be seen. In addition, China's high-end consumer goods and the sharp depreciation of the yen, Japanese products also brought in significantly reduced the price gap, which is the Japanese companies dare to local products sold in the domestic important reasons. "If ten years ago, Japan's stove price RMB 15,000 yuan to each high", Shanghai Rinnai Marketing Minister Yan-hong said, when the Japanese original gas stove introduce Chinese market is almost impossible!
For a long time, China has become the world's largest home appliance manufacturing country, but before the appliance powerhouse Japan shrinking yield gives the impression of decline. But in fact, give up the scale of the change to go high-end boutique line is the Japanese home appliance enterprises in the non-cost advantages under the new strategy. The Chinese home appliance enterprises to pursue long-term price advantage over the formation of a lack of quality, when Chinese consumers began to pay attention to product quality, only to find that these products have been unable to meet demand, which objectively led to the original appliances comeback.